Le 4 septembre 2016, 12:39 dans Humeurs • 0
Over a decade has passed since Isaac Bracha's party. Once again, I am dining in his home. I mention my latest meeting with Dirks. She had shown me some Russian hair, saying, "There's something wrong with this. It's sick. I don't know how else to describe it. Clip In It's grainy. It's crinkled." She'd had to reject all of it. Bracha nods. There has lately been a dramatic drop in quality with an inversely dramatic rise in prices, some "300 or 400 percent." Skyrocketing demand for Russian hair has caused traders to accept inferior hair. The hair that looked sick, he says, probably came from older women who at one time would have been turned down. Moreover, it seems that Indian women are finally selling their hair for real money. Young women have started to cut their hair regularly, as Western women do. Some are even buying extensions. According to Bracha, it is this cultural shift that is the biggest threat to the human hair business. What will he do if Indian women stop growing their hair three feet long? Will he start over in yet another country? He says he is indeed exploring new business opportunities, but the world has changed. Rather than benefit from cultural difference, he will be taking advantage of globalization, of the world's increasing homogeneity. In August 2011, Bracha's Van Nuys office was robbed at gunpoint. The thieves were caught, but soon afterward, he stopped Lace Closure importing the prized Russian hair. Apparently, hair-filled bunkers under armed guard are now the norm in Ukraine. *** I have been sitting with Vikki Wood one afternoon when suddenly it hits me. "How are your eyes?" She responds instantly, the subject clearly on her mind. "My eyes are getting older, and I do need to get them checked every year." She has another eight or ten years before she retires, she figures, and, failing sight and carpal tunnel syndrome aside, she's also not sure that the hair supply will last. "That could disappear before anything else happens. The film industry isn't going to be happy with synthetic. Then again, maybe it'll all be computer-generated hair." Wood likens human hair to an endangered species. "The only way to get more hair is to have people that will grow their hair long and leave it alone. And the only way to get more hair to be grown is, you know, God has to create the people to have the hair grow. But you can't breed more hair like you can breed 10,000 sheep and you've got ten thousand more heads of wool. You can't just breed people because Straight Hair you want their hair. You know what I mean?"